To entice web news services to pick up your story for their target audience, keep your web content newsworthy and lively, and not reading like promotional material. Following news guidelines, you may be quoted by news services. Being quoted increases your chances for subscriptions or syndication. By keeping the writing fresh–meaning not copied directly or duplications of other writing you have already placed on the web in previous articles or press releases–your stories will continue to receive search engine attention.
When you recycle web content from articles and press releases you have written for submission in locations around the web, be sure to thoroughly re-write and edit the copy, adding new text, links, videos and photographs (if the service allows images and videos). By the way, before you chose a submission service, free or paid, note what features they have available for you to upload images and video, and add URL links.
If you are not an author, but intend to use your web presence campaign to secure public speaking engagements to increase product sales or promote your business, your Internet press releases and articles can cover new product descriptions, announce personnel promotions or publicize where you have spoken in public or will be speaking in the future. Be sure to include in your promotional materials as many live links to your relevant websites, blogs, contact page, ordering information and catalogues as the free press release and article submission service will allow. And explore several services to maximize your reach.
Compile a list of free internet press release and article submission services that you can regularly use on a periodic basis to file items. Then, use the same Internet promotion tools to market yourself, not only as an author, but also as a public speaker, editor, editorial consultant, ghostwriter, professional writing coach, scriptwriter, speech writer, producer or whatever your specialty may be.
Another method to make browsing searches easier for prospective customers to purchase your book and clients to contract your services is to build free websites, free blogs, free video channels and social media networks. Cross promote all of the Internet media for your web presence campaign by using URL and blog directories, social network bookmarking, Internet conversational groups, free search engine submissions, forums, virtual communities and the cloud. For example, write search engine optimized Internet press releases, articles, blog text, website copy and comments on blogs, in which you may include active links that point to contact and ordering information for your books and digital products.
A Pocketful of Internet Savings Coupons
Free web content to establish and manage your online presence are like savings coupons and they are all over the web. Using free resources, you can literally turn the contents of your computer, bookshelves, forgotten boxes under beds, file drawers and storage units into cash! There are great ideas hidden under that junk! Don’t let these writing ideas turn into dust! You can use them to market your books and products. Re-write and sell yourself with what was once useless stuff taking up precious space in your house and expensive space in commercial storage lockers.
Being a writer may mean that producing copy is easy for you. However, simply being able to produce copy is not enough. Even copy considered good for print media may not be such good copy for the Internet. One must either learn to search engine optimize Internet copy to take full advantage of technology or hire a reputable professional to write credible copy and provide search engine optimization (SEO) for maximum free internet exposure. But remember, you can’t fool the search engines, which are being updated constantly to catch your clever tricks.
The only way to win the search engine optimization game is to provide lots and lots of original, well-written copy on a regular basis that appeals to a wide audience. Many website masters and designers are learning the hard way that they still must also appeal to the human reader. The copy must satisfy two audiences–search engines and people–each of which has a different set of needs. The only trick in the search engine optimization game is to strike a balance between technology and humanity. And the balance is weighed by the use of appropriate words for each in the same copy, without overuse or under-use of words for human readers or keywords that lead a human reader to a search engine result.
Creating Web Content & Free Internet Buzz
Internet press releases, social media networking, Internet articles, blogs, websites, forums, virtual communities and the cloud, not only can create free web presence, but also can enhance brand equity and sell books, public speaking engagements, writing proposals, consulting contracts, editorial services, products and digital media.