Published July 29th, 2014 by

A book image 4It is truly amazing, how many people e-mail me and ask me what the best Internet marketing book I have is, and which one I would recommend to them. Well, after having read about 20 books on this subject, one comes to mind. In fact, it is one that is just out this last year, and one that I would highly recommend to you, because all the advice is totally sound. The name of this online marketing book is; (and don’t let the hype type title scare you away):

“e-Riches 2.0 – Next Generation Marketing Strategies for Making Millions Online” by Scott Fox, ANACOM or American Management Association publishing group, New York, New York, 2009, ISBN: 978-0-8144-1462-0.

This is the perfect book for someone that wants to market their business online using social networks strategies, viral marketing exploits, online videos, webinars, podcasting, online league services, click ads, e-mail marketing, and online newsletters. The author also goes into significant detail of how to promote your business online using online articles. Online articles just like this one. Interestingly enough, I totally agree with the author after having written 20,000 online articles myself.

Published July 26th, 2014 by


The publication of e-books is increasingly becoming a popular internet marketing strategy for a number of online businesses looking to increase targeted traffic to their website. An e-book is basically a collection of articles that are usually converted to a PDF file format. They differ in length but majority are composed of less than 5,000 words or about 30 pages.

Having an excellent e-book internet marketing strategy is of paramount importance as it can determine your success with regard to the number of copies sold and the profit you will generate from such sales. As a matter of fact, your marketing strategy is more important than the e-book itself. Even if you’ve compiled and written a superb e-book, it won’t mean a thing unless you back it up with an equally great internet marketing strategy.

Having said that, here are three key components to a good e-book internet marketing strategy:

1. Build a website – As much as possible, you ought to have a website which features a sales page for your e-book. This should be well conceptualized and must contain all pertinent details about the e-book. It should also specify the unique features and the potential benefits to readers. If you have the resources, you may also consider going for a dedicated domain name. This is actually a smart investment as there are web hosting packages offered for only a few dollars a month.

2. Develop a mailing list – The successful marketing and selling of products requires a list of clients. These are usually the people you have developed a relationship over time, people who trust you and who you can contact on a regular basis. It has been shown that customers – on average – need to view an ad or promo seven times before they will decide to act and place an order. Having a newsletter is an excellent way to keep your marketing message visible to your customers on a regular basis. You may also opt for an auto responder so you can automatically send out messages at certain intervals after subscribers signed up to your mailing list.

3. Article marketing – This involves writing quality articles on topics related to your e-book and submitting them to article directories or Ezines. These are highly targeted with lots of subscribers, so if you make this as an integral part of your e-book marketing strategy, you are virtually guaranteed to get exposure and massive sales. Article marketing is not only a great way to generate traffic but it is also very effective in increasing your brand awareness.

So, there you go…Three tried and tested internet marketing strategies for advertising and promoting your e-book. Use these techniques correctly and they will have a huge impact on the sales of your e-book.

Published July 23rd, 2014 by


Internet marketing is a continuous learning experience. Once you think you’ve got the whole subject matter covered, there will be something new that comes on the scene and turns your whole perspective around – the concept of the Internet marketing book, for example. The ever-evolving environment of online marketing is exciting and challenging, and it will take a very dynamic and open-minded person to make a success of it.

From the ever-popular blogs, to social media applications like Facebook, YouTube, and Twitter, as well as powerful search engines like Google and email auto responders, there exist a great number of platforms from which you can promote your products and services on the Internet today.

One of the most widely used methods that Internet marketers source out for more information and additional perspective on the online marketing game comes in the form of online marketing books. There are many of these books available both online and offline, and if you are hoping to make a good go of it in online marketing, it would be a good idea to invest in the right reading material to steer you in the right direction.

It would be a good idea to source out an Internet marketing book for beginners, if you are a novice in online marketing. A couple of these gems lists down subject matter in alphabetical order, so beginner will have little trouble finding the topics they need. Most of these books will also include all the tools you need to become a successful Internet marketer, such as affiliate marketing tools, Google AdSense, audio pod casting, email marketing, and blogging, among many others. Better yet, choose a book that will show you where to find all these tools, and step-by-step instructions on how to use them.

For more advanced readers, there are online marketing books that will provide information on CGI scripting, how to make the best use of chat rooms, forums, and discussion boards, and the most optimal way to maintain a credible and professional Internet marketing persona. Other resources these books will list include how to exploit the wonders of eBay, various e-commerce tricks of the trade, online newsletters, prime resources like Stumble Upon, and how to get your product or service news to go viral.

Some of the best marketing strategies can be found in online marketing books. They will teach you how to avoid having your auto responder emails sent to your prospective customers’ spam folders, how to avoid being spammed yourself, and how to make the most of your time to market your own company, or the products and services you offer, over the Internet.

If you are hoping to become a successful affiliate marketer, you will also find many an Internet marketing book that will help you reach your goal. It would be a good idea to research on the most credible online marketing authors on to help you on your quest to find the most informative online marketing book to suit your needs and the type of marketing business you plan to run.